- Kylie Jenner announced the relaunch of Kylie Cosmetics with products on July 15th now made of vegan ingredients and pure.
Beauty entrepreneur Kylie Jenner has redesigned her products – including her world-famous lip kit – with a new formula that is friendlier and crueler-free for the planet. In a statement, she said, “I am very proud to relaunch Kylie Cosmetics with an all-new, pure, and vegan formula.
“Innovation has come a long distance in recent years. When I created this line, I needed to use pure ingredients everywhere but never sacrifice performance. My new lip set lasted eight hours and was very comfortable on the lips, and all my new formulas are amazing. I love everyone trying new products.”
On Instagram to announce the relaunch on July 15th, Kylie wrote: “NEW @kyliecosmetics is officially starting on July 15th at KylieCosmetics.com! Everything is pure and vegan, and I can’t wait to try this new formula! “
The change came after Coty acquired a 51% stake in the Kardashian star’s business in 2019. Meanwhile, the billionaire recently announced that he wants his daughter to run Kylie Cosmetics one day.
The 23-year-old reality star hopes to pass on her business venture to her three-year-old daughter Stormy – who she shares, including Travis Scott – when she is older, as she calls her “legacy.” She said, “Stormi is my legacy. I raised her to be smart, kind, and mobile. Maybe one day she’ll take over Kylie Cosmetics? Only if she wants to.”
Kylie says the fact that she’s become a mom “changed” her as a person but admits she’s still growing “every day.” She added, “Being a mother was the biggest change for me. I’m growing as a person, and I’m growing every day. I love learning and trying to be the best person I can be.”