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Crocs SA Works With Wacky Advertising Messages On The Pride Campaign.

Key Sentence:

  • Crocs South Africa closes a month of pride in high-level collaboration with freak artists.
  • As part of the proud “Come The Way You Are” campaign.

Crocs have partnered with local messaging to celebrate those who come as they are with content and stories on social media and digital platforms.
Check out this Instagram post.
Post shared by Crocs South Africa (@crocsza)

Participants in Crocs SA’s 2021 Pride campaign include director and chief photographer of Hero Creative Manager Neil Roberts and several power magnates.
Check out this Instagram post.
Post shared by Crocs South Africa (@crocsza)

These include SuffoK8, Sugar Lynch, Lady Pambo, Tessa Cloete, Manila von Teez, and Cheshire V – all representing different aspects of the queer experience.
Check out this Instagram post
Post shared by Crocs South Africa (@crocsza)

As part of the campaign, which will be launched in the coming months, they all helped design and produce the drive to ensure that all messages engage the LGBTQI+ community.

Ali Petersen, Marketing Manager at Crocs SA, said: “This creative has been identified as ‘unique to make it more personal to come who you are to support our global efforts to raise awareness of the LGBTQI+ community further to strengthen creativity and emphasize expression, individuality, and community.”
Check out this Instagram post
Post shared by Crocs South Africa (@crocsza)

The shoe brand hopes this campaign will promote a more open and inclusive future for the LGBTQI+ community. We also hope that every community member has the freedom to be anything by celebrating all genders and sexual identities because they are limitless and unlimited.
Check out this Instagram post
Post shared by Crocs South Africa (@crocsza)

The brand used a portion of the funds raised for the project to donate to a non-profit organization that promotes equality between lesbian, gay, bisexual, trans, and transgender people (LGBTI).

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