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We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

We all rely on customer reviews to make shopping decisions, but it’s impossible for a product to have thousands of five-star reviews in an instant. It takes time to accumulate customer loyalty to a point where someone will feel compelled to write a product review in their spare time. As much as I love shopping those top-rated products, I am a shopping editor and I love shining the spotlight on products that don’t have a devoted following (yet). 

Understandably, most people don’t feel comfortable buying a product with zero product reviews, I took the chance so you don’t have to, and now I’m here to share my findings. I have purchased (and continue to buy) so many underrated gems from Amazon. I have a feeling that a lot of these will be highly rated top-sellers in in the future, but until then, let’s get ahead on the trends. Here are some my favorite finds from my 2022 shopping trips. 



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